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YouTube's NEW Search Update (MrBeast Has It, Stokes Twins Don't)

January 6, 2025 ยท 1 min

YouTube just updated their search results to show community posts - but only for some creators! ๐Ÿค” Notice what happens when you search for MrBeast vs other major creators? This new YouTube search feature is rolling out selectively, even showing up for kids' channels like Ninja Kids TV.

I came across something different in MrBeast's YouTube search results this morning. Some massive creators like Ryan Trahan have it, while others like Stokes Twins and Dude Perfect don't yet. Here's what this means for creators and why you should pay attention to this update.

๐Ÿ” What we cover:
- New YouTube search feature
- Community posts in search results
- Which creators have access
- What this means for you
- How to prepare for the rollout

๐Ÿ’ฌ Found other creators who also have this? Let us know ๐Ÿ‘‡

Read the transcript

YouTube just updated its search algorithm let me show you what happens when you search Mr Beast right now see these posts even Jimmy getting engaged congratulations Jimmy these are his community posts now showing in the search feed but here's the crazy part not all creators have access to it yet not even those that you think probably should have access let me show you exactly what's happening and see if you can spot the pattern let's search for Ryan tryan and if we go to Ryan's page we can see oh he has posted the top my daughter loves to watch ninja Kids TV so let's search for them even on kids channels but what about one of the most popular channels out there right now that's up and cominging the Stokes twins they should have it right they have 100 million I don't see it do you what about Dude Perfect nope Mark Rober nope Ali abdal nope now what about Gary ve one of the kings of social media does he have it doesn't look Yes actually he does this tells us two major things first some accounts are getting Early Access two the major one YouTube is increasing the priority of community posts now what does this mean for you first if people are going to be searching your channel what are some things outside of videos that you want to show up in the search feed two for the creators who already have access track to see how they are using their post so when it rolls out to everyone you'll be ready

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